The difference between sales and marketing.

Marketing

Promoting what you do

Sales

Selling what you do

Measurable value of digitalisation to a business

Business

Sales and marketing

  • Enhanced marketing research
  • More oppourtunities for sales and marketing
  • Sales/ecommerce global reach
  • Opportunities for feedback on service (ratings)
  • Digital analytics

Operations

Communication channels

  • Instant messaging
  • Email
  • Bulletin Boards
  • Mobile
  • Text
  • Video conferencing

Automation robots

  • Working remotely

Finance

Control (online banking electronic statements)

  • Download statements
  • Financial application (Excel, Sage)

Reduce operating costs

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Small ventures, DME and entrepreneurs can sell direct to national or international customers.

  • Use of logistic partners
  • No need for satellite units
  • Business is sustained without need for local demand
  • Reduction of intermediaries of costs
  • No wholesaler or commission
  • Supply direct from manufacturer
  • JIT (Just In Time) manufacturing can be exploited
  • Real time 24/7 management of business processes

INTERMEDIARIES

A person who acts as a link between people in order to try and bring about an agreement; a mediator

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