🏷️ Sales and Marketing

The difference between sales and marketing.

Marketing

Promoting what you do

Sales

Selling what you do

Measurable value of digitalisation to a business

Business

Sales and marketing

  • Enhanced marketing research
  • More oppourtunities for sales and marketing
  • Sales/ecommerce global reach
  • Opportunities for feedback on service (ratings)
  • Digital analytics

Operations

Communication channels

  • Instant messaging
  • Email
  • Bulletin Boards
  • Mobile
  • Text
  • Video conferencing

Automation robots

  • Working remotely

Finance

Control (online banking electronic statements)

  • Download statements
  • Financial application (Excel, Sage)

Reduce operating costs

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