🏷️ Sales and Marketing

The difference between sales and marketing.

Marketing

Promoting what you do

Sales

Selling what you do

Measurable value of digitalisation to a business

Business

Sales and marketing

• Enhanced marketing research
• More oppourtunities for sales and marketing
• Sales/ecommerce global reach
• Opportunities for feedback on service (ratings)
• Digital analytics

Operations

Communication channels

• Instant messaging
• Email
• Bulletin Boards
• Mobile
• Text
• Video conferencing

Automation robots

• Working remotely

Finance

Control (online banking electronic statements)

• Download statements
• Financial application (Excel, Sage)

Reduce operating costs